In 2012, the company noted at Fashion Week with just a huge assortment of diverse knitwear, jeans, jackets, pullovers, hats and bags. He headed for expanding the range of brand products, began to produce clothes for children and significantly increased the amount of perfume. In 2000, the head of this successful company was put the son of the couple by the name of Paolo Gerani. In the second half of the 90s, Universe, Effusion and Fluid fragrances were released. The Iceberg brand in 1995 begins to produce jeans, sunglasses, and begins to take an active part in Fashion Weeks. The year 1994 was marked for the company with the release of the Iceberg Twice women's perfume, for which the men's version was also developed a little later. In 1991, a boutique was opened in New York, where the fragrance Iceberg Homme was introduced.Īlready in 1992, the company began producing leather clothes and shoe items under its brand. Along with this, there are brand perfumes, Iceberg Parfum, in the development of which was attended by world-famous expert Labbe Sophie.
Iceberg's business is beginning to expand beyond the fashion industry.
In Romania, in 1985, the activities of the official brand boutique started, after 4 years, two more boutiques are opened in Milan. In the early 80s, the company launched a full-fledged factory in the city of San Jovani, and also opened a representative headquarters to promote its brand, already booming around the world. On wardrobe items began to depict prints with characters of popular cartoons. Popular celebrities were invited to advertising displays of new clothes. At this time, several other important events in the fashion world took place: The president said that he liked not so much the clothes as the attractive advertising slogan of the company.Īfter successfully working on men's looks, in 1976, Iceberg first launched a line of women's clothing. It was Marcini Giliana who turned out to be the foremost fashion designer of her time - she was honored to make clothes for the president of Italy of that time, Anthony Senyi. Prints depicting iconic figures, Al Capone, Marilyn Monroe, only contributed to this. Due to the unusual, and in some way extravagant, coloring, prints of the famous artist Warhol Andy, the product gained wide popularity and began to diverge quickly. The main feature of the spouses' creations was rather unusual colors, as well as the development of original prints. Pilot collections of clothes that are released under this brand are knitwear for men made in the casual style popular in the 20th century. After 8 years of successful development, Silvano and Giliana decided to rebrand, so the Iceberg brand appeared. The specialization of the enterprise was initially directed to the manufacture of knitted clothes. Its name consists of the abbreviated initials of the wife Jill + Mar. 
Spouses Gerani, Silvano and Giliana Marchini, founded in 1962 a small company Gilmar.
0 kommentar(er)
