Therefore the coming together of these two forces will undoubtedly have repercussions on the whole industry.
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For example, Serato and Rekordbox currently represent a combined 78% share of the DJ software market. It’s fair to say both Serato and Pioneer DJ are market leaders in their respective fields. What could this mean for the future of Serato/Pioneer DJ? Despite integration with over 90 controllers and mixers, to date, Serato has not produced its own DJing hardware. Their software can be found integrated into mixers and controllers for companies including Rane, Denon, Numark, Reloop, Roland and of course Pioneer DJ. Serato has also branched into the world of music production with their DAW Serato Studio and popular Serato Sample software sampler.ĭespite being a software company Serato has over the years forged strong links with 3rd party manufacturers.
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Most recently they introduced live stem separation into its flagship Serato DJ Pro software. Serato has always been ahead of the curve with innovative DJing tools and solutions. The rock-solid reliability of their software has helped establish them as the most popular DJing software globally.ĭespite Initially focusing on time-stretching software, in 2004 Serato revolutionised the DJing landscape with the launch of Serato Scratch. Serato was founded in 1998 and is now regarded as the leader in digital vinyl system (DVS) DJ technology. This news follows last month’s announcement that the iconic Moog music had been bought out by the InMusic group. Once approved AlphaTheta will almost certainly be the dominating force in the world of Digital DJing. Serato, a New Zealand-based company, just need the New Zealand Overseas Investment Office to sign off on the deal. AlphaTheta Corporation who owns Pioneer DJ and Rekordbox have announced that they have bought 100% of Seratos Stock. The DJ community has been left spinning this week after the shock news that Pioneer DJ’s parent company has acquired Serato.
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